Sunday, December 28, 2008

Even your font can save the earth!!

the ecofont is the creation of SPRANQ a creative communications studio in utrecht, netherlands. the group set out to find a computer typeface which would conserve more ink than traditional typefaces. they experimented with designs making the letter thinner, reducing them to just outlines and them removing aspects. removing small circles from each letter was determined to be the best solution. the typeface uses 20% less ink than a traditional font. while SPRANQ understands that their font won’t solve the problem of waste in printings, they hope it raises awareness. the typeface is free to download from the ecofont site.

Hey... don't they do this with the burgers at white castle? -Eric

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